Emotional Associations + Color Psychology

Purple is widely associated with spirituality, but upon deeper research is shown to trigger feelings of mystery and imagination - an ideal choice for Rhianna Jade / White Witch Wisdom + the offerings that guide clients to open their understanding of themselves by shifting into the creative brain: where we evoke imagination, the colour of the crown chakra and place of communion to the higher realms, where the light enters. Purple is also associated with the sacred, higher self, third eye, fulfilment, and vitality, perfectly aligned with the values of this brand:

• Understanding 

• Depth 

• Intuition 

• Witchy/Goddess Vibes 

• Personal Power 

• Magic 

The monochromatic minimalism of black, white and grey acts as the simple and welcoming foundation of the site, making it easy to navigate and not overwhelming to the typical linear mindset we’re in when we go seeking information. These pillars communicate effectively the personality traits of Rhianna Jade / White Witch Wisdom noted in the brand clarity:

• Sexy

• Powerful 

• No bullshit

• Yin/Yang

• Shadowside

Used sparingly but as an accent, the gold is a flicker of what you receive from the offerings of Rhianna Jade / White Witch Wisdom: illumination, prosperity, magic and riches, suggesting the gem within that you discover through a reading or session with Rhianna.

Gold is also is symbolic of the practise of alchemy: a seemingly magical process of transformation, often concerned with the transmutation of matter, in particular with attempts to convert base metals into gold or find a universal elixir — presenting in a subtle way to our emotional association that this is the journey you undertake when working with Rhianna Jade / White Witch Wisdom.

Finally, pink brings through the qualities of:

• Cheeky 

• Feminine

• Heart centred

• Compassionate

• Fun

• Warm Hearted

This pop both softens and brightens the overall palette, lifting the mood and appealing to the levity of this work.